On the Radar research seminar series is back In April – this year with a focus on highlighting Early Career Researchers across Hallam. We are keen to use this series to connect colleagues across disciplines and departments, and in particular to support this years ECRI Fellowship cohort (of which organiser Diane Rodgers is a member) – please email d.rodgers@shu.ac.uk if you would like to be added to the list of speakers later this year.
All On the Radar events are free to attend – we aim to encourage informal networking and cross-disciplinary conversations!
Our next event:
Dr Hantian Zhang: ‘Cross-Platform Content Distribution Behavior: A Qualitative Analysis of YouTube Creators’ Video Content on the Chinese Video Streaming Service Bilibili’
ONLINE Tues 8th April 1-2pm
Outline:
In recent years, Western YouTube creators (YouTubers) started to post their content on Bilibili, the most popular video-sharing site in China, to reach Chinese viewers due to YouTube being inaccessible in the country. This talk presents a study on the content cross-posted to Bilibili by Western YouTubers. It uncovers multiple changes YouTubers made to their original content before cross-posting to the Chinese platform. While existing studies explored content creators’ cross-posting behaviour within the same social media ecosystem, this study aims to advance our understanding of creators’ content distribution practice across platforms in different cultural domains, especially in a Chinese-Western context.
Dr. Hantian Zhang is a Senior Lecturer in Media at Sheffield Hallam University. With a PhD in Digital Media and Communication awarded by the University of Edinburgh, his research covers cultural and technical aspects of social media, including influencers, platforms, content, audiences, participatory culture, and algorithmic networks. His key research projects explore the audience engagement behaviours of YouTubers, YouTube algorithmic video networks, gamification elements on online streaming apps and YouTubers’ cross-platform content distribution behaviours.