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UID:135@rida.shu.ac.uk
DTSTART;TZID=Europe/London:20250408T130000
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DTSTAMP:20250327T152538Z
URL:https://rida.shu.ac.uk/events/on-the-radar-hantian-zhang-youtube/
SUMMARY:On the Radar: Hantian Zhang/YouTube
DESCRIPTION:On the Radar research seminar series is back In April - this ye
 ar with a focus on highlighting Early Career Researchers across Hallam. We
  are keen to use this series to connect colleagues across disciplines and 
 departments\, and in particular to support this years ECRI Fellowship coho
 rt (of which organiser Diane Rodgers is a member) - please email d.rodgers
 @shu.ac.uk if you would like to be added to the list of speakers later thi
 s year.\n\n&nbsp\;\n\nAll On the Radar events are free to attend  - we ai
 m to encourage informal networking and cross-disciplinary conversations!\n
 \n&nbsp\;\n\nOur next event:\n\nDr Hantian Zhang: 'Cross-Platform Content 
 Distribution Behavior: A Qualitative Analysis of YouTube Creators’ Video
  Content on the Chinese Video Streaming Service Bilibili'\n\nONLINE Tues 8
 th April 1-2pm\n\n&nbsp\;\n\nOutline:\nIn recent years\, Western YouTube 
 creators (YouTubers) started to post their content on Bilibili\, the most 
 popular video-sharing site in China\, to reach Chinese viewers due to YouT
 ube being inaccessible in the country. This talk presents a study on the c
 ontent cross-posted to Bilibili by Western YouTubers. It uncovers multiple
  changes YouTubers made to their original content before cross-posting to 
 the Chinese platform.  While existing studies explored content creators
 ’ cross-posting behaviour within the same social media ecosystem\, this 
 study aims to advance our understanding of creators’ content distributio
 n practice across platforms in different cultural domains\, especially in 
 a Chinese-Western context.\n\nDr. Hantian Zhang is a Senior Lecturer in Me
 dia at Sheffield Hallam University. With a PhD in Digital Media and Commun
 ication awarded by the University of Edinburgh\, his research covers cultu
 ral and technical aspects of social media\, including influencers\, platfo
 rms\, content\, audiences\, participatory culture\, and algorithmic networ
 ks. His key research projects explore the audience engagement behaviours 
 of YouTubers\, YouTube algorithmic video networks\, gamification elements 
 on online streaming apps and YouTubers’ cross-platform content distribut
 ion behaviours.
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