LUBS Online Guest Lecture Series
‘Mixed Methods: Finding a Place for Qualitative Research’
with Professor David Silverman
Summary:
There is increasing interest in collaborative research engaging different disciplines/sectors and methods. Are there some proven approaches in planning a large collaborative project involving both qualitative and quantitative research that ensure the qualitative contribute is optimized?
I begin by describing the appeal of mixed methods. Using examples from both academic journals and student research projects, I discuss studies that mix both qualitative and quantitative or just mix different qualitative methods.
I then outline the limitations of the suggestion that, by using mixed methods, we can reveal the ‘whole picture’ of some social phenomenon. I also draw attention to the naïve positivist assumptions behind much mixed methods research.
Most mixed methods research begins with quantitative data and then moves on to qualitative materials, usually open-ended interviews. I criticize the assumption that this allows us to ‘go deeper’ or more empathetically into social phenomena.
Quantitative research must define its variables at the outset in order to measure them reliably. In my view, the beauty of qualitative research is that, mostly using naturalistic data, it allows us to understand how social phenomena are put together rather than to legislate their character at the outset. I conclude by demonstrating a more fruitful division of labour between quantitative and qualitative research through which we can gain by mixing methods.
Find out more information and register via the NARTI website. Please note NARTI events are open only to staff based in the Sheffield Business School.